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The company directly integrates client data files into VALID™ provide a more accurate and comprehensive representation of post-view conversions across linear TV, streaming and digital channels NEW YORK — VideoAmpthe leading technology-first media measurement company transforming advertising has announced plans…
Modern technologies lead to safer work environments and have a profound impact on overall workplace safety in all industries. Certain technological advancements are becoming increasingly popular to improve workplace safety training and implementation, which is essential when looking at data.…
For 2025, Uber Advertising is sticking with what works: expanding markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. There’s no need to fix what’s not broken—especially when a horse-riding app…
In 2025, Internet Television (CTV) will once again revolutionize advertising, offering marketers a combination of massive reach and performance-driven results. Its ability to connect a wide audience with a lower funnel impact makes it a game changer in modern marketing.…
A month in my life moodapp.io It’s been almost 12 months since I wrote about my mental health journey first. Until then, I kept it all quiet, or at least from the public and certainly from my employer. The people…
In the era of digital transformation, the connection of data architecture with modern marketing is increasingly important. Data architecture, the backbone of digital infrastructure, plays a vital role in shaping marketing strategies. It provides a structured approach to data management…
TrueLink’s powerful deep linking technology directs users to specific in-app content from any platform or environment SAN FRANCISCO — A leading measurement and analytics company Edit exposed TrueLink, a solution for mobile app marketers to create branded and personalized engagement…
In partnership with PurpleLab, the new solution connects digital advertising with actual patient visits and solves critical measurement challenges in the healthcare industry. NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital…
Brand ambassadors are on the rise, with 61% of marketers in the US and UK increasing investment in the past year. This is according to the research of the global agency for authors, Billionaire boy. The pace of growth is…
AI is driving a major shift in marketing. Although it has been many years since a new technology drastically changed the way businesses operate, AI is here to stay and the early adopters will be the ones to win. AI…
