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I was asked for my views on the impact of the UK’s long-awaited budget – the first since the new Labor government. This is an important fiscal event in the UK as it sets the tax, spending and borrowing regime…
FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential…
Insights and data-driven best practices to make them relevant, engaging and effective Shoppable CTV and digital ads this holiday season and beyond NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
The omnichannel platform enables programmatic and social buying, audience activation and creative personalization Curated and premium inventory, bid modeling, display speed and creative optimization based on games and real-time fan data NEW YORK & LONDON – Genius Sports Limited (“Genius…
BetterUpa technology company operating in the field of virtual coaching, has announced an expanded collaboration with Working dayERP platform provider. Erik Darby, vice president of business development at BetterUp, says the expanded integration will help “organizations quickly identify and address…
“Advertisers are looking for a more full-funnel, end-to-end approach, working with a smaller set of DSP partners, thinking about how to connect all touchpoints and be more personal, how to personalize that message. All the journeys have to come together…
IAB issued its first set of standards for retail media at the beginning of December. But are these the new standards Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across…
There is one audience, every marketer is also allergic. Middle class. You can talk about them abstractly, but you must never name them. To embrace the middle is to suggest that your brand is complacent, complacent, average, and just plain…
Phreesia will work with NAI to shape the national privacy conversation and promote choice and transparency for consumers ALL-REMOTE COMPANY/WILMINGTON, Delaware – As part of the company’s ongoing commitment to protecting consumer privacy, Phreesia is pleased to announce that it…
Instreamerswhose advanced video, CTV and audio ad optimization solutions enable brands to better reach consumers, today announced the availability 2025 Survey Report: AI in Creative Production. The complete report is freely available at Produced in partnership with the Alliance…
