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Story updated with information on the four states whose laws went into effect on January 1, 2025. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and…
Recent years have helped highlight the harmful impact inflation on the consumer’s cost of living. Thanks to digital transformation initiatives and open banking, fintech can help customers circumvent rising costs. As US inflation reaches 9.1% in 2022, the highest level…
Meta’s recent decision to move away from fact-checking to an X-like community annotation model underscores the widening gap in how digital platforms handle free speech and content moderation. This highlights a deeper disconnect between digital channels. These different approaches to…
Koji čimbenici potiču korištenje platforme za automatizaciju marketinga i koje mogućnosti pružaju MAP-ovi? Proveli smo originalno istraživanje kako bismo pružili ažuran pregled prostora i ne manje važno kakav utjecaj ima umjetna inteligencija. Naše novo originalno istraživanje, “Platforme za marketinšku automatizaciju:…
Diversity and inclusion in marketing it can improve business results. Just as bringing together a team from diverse personal backgrounds yields positive results, a team with diverse career backgrounds can benefit the martech team and its broader organization. Fortunately, there…
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses.
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing. But in most cases, getting an abandoned cart email always rekindles my…
Images help create engaging online content, from stunning visuals on the home page to detailed product images in an e-commerce store. They attract attention, tell a story and set the tone for your brand. But there’s just one catch: images…
This article is co-authored with Mike Froggatt, Senior Director, Analyst at Gartner. Digital personalization is a double-edged sword. While it can significantly improve user experiences, it also runs the risk of alienating consumers if not implemented thoughtfully. Digital marketing leaders…
Salesforce Announces Launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just before the National Retail Federation’s conference in New York. This initiative reflects Salesforce’s commitment to implementing AI agent resources on…
