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The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns
It’s not a thesis, it’s a fact: brands need to deliver more…
7 proven strategies for effective B2B customer retention
To paraphrase an old saying, “New customers are silver; old customers are…
Criteo Appoints Michael Komasinski as Chief Executive Officer
Komasinski brings over 20 years of experience in leading large global AdTech…
13 HubSpot updates from December to kickstart your 2025
Je vždy snadné promeškat věci, jako jsou aktualizace softwaru v prosinci, protože…
Inmar Intelligence Sharpens Focus on Healthcare and Martech with Strategic Divestiture
inmar intelligence, a leader in technology-based solutions, announced the sale of its…
Why full-funnel marketing is key to profitability
How often have you seen ads that promise a single tool or…
How to Do a LinkedIn Ads Audit in 12 Easy Steps
LinkedIn is an essential platform to help you connect with other businesses,…
Wealthtender Unveils Innovative Advisor Marketing App to Compliantly Promote Client Testimonials
Testimonial Marketing Studio™ debuts to market acclaim and reinforces Wealthtender’s commitment to…
Why I Recommend My Clients To Expand From SEO To YouTube
YouTube can be an effective source of B2C or B2C customers, but…
Stop defending your marketing budget — start proving its value
Let’s be honest: looking at Gartner’s latest CMO Spending Report probably made…
