Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Why data clean rooms are essential for high-margin commerce media
As the commerce category evolves and expands into more verticals and use…
Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling
There’s no doubt that marketing mix modeling (MMM) is having a moment.…
Unlocking the Flexibility of Open Banking: How Payments Innovation is Leading the Fight Against Inflation
Recent years have helped highlight the harmful impact inflation on the consumer’s…
Dynata Appoints Two Key Roles
Mike Jaffe named CEO of Global Operations Richard Pousti lead Dynaty’s media…
A delicate balance or a complete disconnect?
Meta’s recent decision to move away from fact-checking to an X-like community…
How to Integrate LLMs into Your SEO Workflow
Here’s how to build and use query libraries effectively: Create reusable queries:…
Welcome emails lift KPIs: Best of the MarTechBot
The best of MarTechBot represents MarTechBot responses to prompts sent by readers.…
2024 laid the groundwork for brand studios. Will it start to pay off in 2025?
During 2024, several major brands have announced that they are creating their…
B2B Marketing automation platforms
Koji čimbenici potiču korištenje platforme za automatizaciju marketinga i koje mogućnosti pružaju…
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
It seems that the telecommunications companies are not yet poisoned by advertising…
