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You’ve spent weeks crafting the perfect email campaign. It has a catchy subject line, compelling copy, and a valuable offer. You hit send, anxious for high open and click-through rates, only to find that most of your subscribers never even…
Global Advisory Board that will introduce the next chapter of Tracksuit Growth A platform for brand tracking always Tracksuit He announced the establishment of the Company’s Advisory Board, introduced members of Tim Brown (co -founder Allbirds), Emily Kramer (marketing advisor…
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than…
The pace of innovation AI in 2025 is stunning. New models and abilities appear every week, each promising to be transformative. Pwc It predicts that AI will add 15.7 trillion USD by 2030 by 2030, which is 14% support for…
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges…
LinkedIn has evolved into a strong marketing platform, especially for B2B and a professional audience. With more than 900 million users around the world, it has become a center for creators of decision -making, leader in the field and professionals…
Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people spend the way they do. It’s no wonder I still love B2C marketing today. But as fun…
Do you remember when the first official year of the post-Cook era was supposed to be the first official year? Well, apparently it didn’t happen, and it seems that it happens soon. And it will definitely not happen sometime after…
For smaller or medium agencies it is not easy to compete for business with massive holding companies (which are only massive). But Omnicomom-ipg Deal also “also creates opportunities for us others,” says Remy Stiles, CEO of Kepler’s program agency in…
AI changes the way people work – and merchants are first in harmony to benefit from benefits. Marketing has always been the area of transformation developing from orally to print, digital and now on the AI strategies. Today, artificial intelligence…
