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Digital out-of-home is in the spotlight, thanks in part to T-Mobile planned acquisition out-of-home SSP Vistar Media, announced last week. The deal is a “great moment” for DOOH to present itself as an effective and attractive advertising channel, said Ryan…
Newman strengthens the Button leadership team with profound expertise in retail media, revenue optimization and almost two decades of experience in working among the best publishers, including Red Ventures and Time Inc. Button“The leader in the field of optimization and…
The cloud storage revolutionized how we manage and store data. From companies engaged in the terabyts of critical information to individuals who save personal files, storage in the cloud is a solution. As the amount of stored data increases exponentially,…
The cloud of Tiktok’s uncertain future is still lingering. Some traders, after its short shutdown this month, albeit cautiously, given the unclear future of the application this month, after its short shutdown, albeit cautiously. Others are maintaining their strategies as…
The first half of this decade left publishers reeling from a pandemic hit and rise that rearranged our reality and brought us to our knees. Some publishers have not survived these challenges, but the grind has chopped those that remain…
More marketers and filmmakers are joining the ranks of film industry attendees as the 41st annual Sundance Film Festival kicks off this weekend in Park City, Utah. The festival, which will run from January 23 to February 2, has typically…
Last year she was big for SEO, with big changes in the way Google ranks content. According to the latest Sistrix Indexwatch reportThe biggest winners of the year were platforms focused on user-generated content (UGC), tools launched by AI and…
Snapchat is launching a new way for AR creators monetize your effortswhile also looking to help students get into AR, via a new pricing model for its AR glasses. First of all, about funding creators. Snapchat is launching a new…
Topics announced by a full rollout of post analytics in the mobile appwhich will allow you to collect complete data on the performance of your content at any time. As you can see in these screenshots, Threads analytics provides data…
Zeta Global, marketing cloud AI, announced the appointment of Ed See as Chief Growth Officer effective Monday, February 10. He brings more than 30 years of experience working with CMOs – last including eight years as a partner in McKinsey…
