adtechsolutions, Author at adtechsolutions - Page 857 of 912

Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

adtechsolutions

adtechsolutions

GenAI and the Future of Marketing

In the summer of 2024, Google surprised the marketing world by halting its plans to completely end support for third-party cookies in Chrome. Marketers have been preparing for the change for years, but find themselves at a crossroads. While Google’s…

Top 10 Digital Marketing Trends For 2025

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives…

AI agents: 2025 predictions

For many marketers, handing over customer interactions to an automated genAI-based process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and increase revenue…