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January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day, and so…
Digital technology has undoubtedly been the driving force behind business transformation over the past decade. Creating new digital businesses and bringing the power of data and digital services to established organizations. Digital Business Transformation (DBT) has dramatically improved the way…
Zamislite da hodate kroz supermarket. Planirali ste kupiti kruh, ali sada stojite ispred izložbe grickalica s natpisom “Samo ograničeno vrijeme — zgrabite svoju odmah!” Bez razmišljanja, vaša ruka poseže za čipsom. Zašto se to događa? Sve je u tome kako…
In 2022, harassment of religious groups by governments or social actors occurred in 192 out of the world’s 198 countries and territories, according to sources analyzed in our study. This was an increase by two countries from 2021 and a…
Google’s suggestion that the algorithm might target off-topic content made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately cover a wide range of topics, while other sites now hyper-target topics…
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Top Tools for Eye Tracking Research By Insight Platforms Eye Tracking Behavioural Analytics Behavioural Tracking User Experience (UX) Research Shopper Research Advertising Testing Advertising/Campaign Effectiveness Advertising Experiments Advertising Tracking Neuromarketing Wearables There’s no ranking implied by the order. For a…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. This is where strategies like tagging come into play. It…
Vici is a leader in digital advertising solutions and is excited to unveil its latest product: Digital Out-Of-Home (DOOH) Ads. This revolutionary offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging…
A cultural phenomenon Wickedlong adored as a Broadway staple, it reached stratospheric heights with the release of its cinematic adaptation earlier this year. The film didn’t just break box office records… it rewrote the rules of brand collaboration. More than…
