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Want to stop scrolling and engage your audience with video ads? Interested in the key elements that make a video ad irresistible? In this article, we’ll explore how to create compelling video ads that convert. Why video ad strategy is…
Are you tired of creating social media content that fails? Want to know how artificial intelligence can help you optimize your posts for maximum impact? In this article, you’ll discover a data-driven AI approach to creating social content that resonates…
FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential…
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
This chapter examines government restrictions and social hostilities in the world’s 25 most populous countries. Looking separately at these populous countries—home to about three-quarters of the world’s population—allows us to see how government restrictions and social hostilities affect a large…
Google has filed its proposal to settle an antitrust lawsuit filed by the Department of Justice (DOJ), which accuses the company of monopolistic search practices. Google does not agree with the court’s initial decision and plans to appeal. However, as…
Insights and data-driven best practices to make them relevant, engaging and effective Shoppable CTV and digital ads this holiday season and beyond NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
Jedna od najuvjerljivijih prednosti AI kopilota u produktivnosti je njihova sposobnost prilagodbe i učenja iz pojedinačnih obrazaca rada. Za razliku od tradicionalnog softvera koji radi prema unaprijed definiranim naredbama, AI kopiloti analiziraju ponašanje korisnikapreferencijama, pa čak i emocionalnim znakovima za…
SightX Survey Research Guide: MaxDiff vs Conjoint Analysis Per SightX Customer Satisfaction Surveys (CSAT). Data analytics Survey analysis Advanced statistical techniques Survey research Survey software Joint analysis Agile quantitative research If you’ve worked in the insight field for a long…
Reddit marketing is a tricky challenge. The community-driven platform does not suffer pushy marketers gladly. At the same time, if you can get traction in a few relevant subreddits, you’ll generate a lot of brand awareness, trust, and traffic from…
