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For many marketers, handing over customer interactions to an automated genAI-based process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and increase revenue…
For this analysis, we grouped people into two political categories: those who support the ruling political party (or parties) in their country and those who do not. These categories were coded based on the party or parties in power at…
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the decline in traffic from Google Search. And he shares how The Verge is looking to maximize the value of its…
TikTok has been added fasting schedule on your own TikTok Studio Management Toolwhich will make it easy for you to manage all your TikTok publishing and analytics processes in one place. As you can see in this example, you’ll now…
This report is a collaborative effort based on input and analysis from the following individuals. Richard Wike, Director, Global Attitudes ResearchMoira Fagan, research associateChristine Huang, research associateLaura Clancy, Research AnalystJordan Lippert, Research Analyst Dorene Asare-Marfo, Senior Panel LeaderPeter Bell, Assistant…
Purchase-based brand models eliminate marketing guesswork Warma leader in messaging for enterprise retail marketing teams, announced Cordial Edge™, a first-of-its-kind multi-modal AI technology that generates the most relevant brand-specific models to help enterprise retail marketing teams increase purchases and overcome…
SAP will release a new loyalty management solution aimed at CPG retailers and brands in the second half of 2025. It has also entered the agent space on behalf of retail, with an AI shopping assistant agent built to integrate…
“As is our philosophy, we hire slowly to ensure we get the key staff right, and I could not be more confident in this new hire and partnership. Phil’s extensive experience and proven leadership in the data and advertising space…
The latest CMO survey results have been released, offering new insight into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI in the changing marketing landscape. Since…
Consumers have embraced SMS marketing like never before, with 86% opting in and expectations for instant, personalized communications soaring. EZ SMS, the leading text marketing platform for businesses of all sizes, has released 2025 Consumer Texting Behavior Report . Now…
