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Po a vlažný rok 2023 pro reklamní technologie M&A, sektor měl v roce 2024 málo tepla. V průběhu roku došlo k pozoruhodným obchodům, včetně Akvizice datového čistého startupu Habu společností LiveRamp v lednu a Experian akvizice DMP a dodavatele kurátorů…
Will you increase your investment, in time and/or money, in X in 2025? The platform has become the subject of more controversy due to owner Elon Musk’s growing political influence and the way he has used X as his own…
While you’re busy working out your Threads strategy, Bluesky is also constantly growing and adding new features to keep up with audience demands. Just before Christmas, Bluesky has launched its own version of Trending Topicswhich will make it easier for…
Threads’ first update of 2025 could be one of its most popular yet, and the Threads team is currently developing a new option that would let you add a display name to be used specifically within the threadinstead of having…
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s…
So you’ve decided to host a webinar. After all, you’ve heard it’s a great thought leadership tool, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then anxiety sets in. Where…
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The…
Another year, another remarkable contribution to the advertising industry. Check out what we think is in store for 2025 below. INFragmentation of brand safetyOutIndustrialization of brand safety INI’m talking to BlueskyOutTalking threads INPublishers flock to BlueskyOutThe exodus of publishers from…
Marketers are faithfully obsessed with the new thing when it comes to activating their brand. So it’s no surprise that in the second year that generative AI has been available, marketers have rushed to use it in their advertising. So…
Google’s latest Search Off the Record podcast discusses whether “SEO is dying” because of AI search. Their assessment sought to explain that SEO remains unchanged with the introduction of AI search, revealing the difference between their “nothing has changed” view…
