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FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential…
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
This chapter examines government restrictions and social hostilities in the world’s 25 most populous countries. Looking separately at these populous countries—home to about three-quarters of the world’s population—allows us to see how government restrictions and social hostilities affect a large…
Google has filed its proposal to settle an antitrust lawsuit filed by the Department of Justice (DOJ), which accuses the company of monopolistic search practices. Google does not agree with the court’s initial decision and plans to appeal. However, as…
Insights and data-driven best practices to make them relevant, engaging and effective Shoppable CTV and digital ads this holiday season and beyond NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
Jedna od najuvjerljivijih prednosti AI kopilota u produktivnosti je njihova sposobnost prilagodbe i učenja iz pojedinačnih obrazaca rada. Za razliku od tradicionalnog softvera koji radi prema unaprijed definiranim naredbama, AI kopiloti analiziraju ponašanje korisnikapreferencijama, pa čak i emocionalnim znakovima za…
SightX Survey Research Guide: MaxDiff vs Conjoint Analysis Per SightX Customer Satisfaction Surveys (CSAT). Data analytics Survey analysis Advanced statistical techniques Survey research Survey software Joint analysis Agile quantitative research If you’ve worked in the insight field for a long…
Reddit marketing is a tricky challenge. The community-driven platform does not suffer pushy marketers gladly. At the same time, if you can get traction in a few relevant subreddits, you’ll generate a lot of brand awareness, trust, and traffic from…
The omnichannel platform enables programmatic and social buying, audience activation and creative personalization Curated and premium inventory, bid modeling, display speed and creative optimization based on games and real-time fan data NEW YORK & LONDON – Genius Sports Limited (“Genius…
In a recent presentation to students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their use of artificial intelligence beyond stereotypical applications such as homework and social media. I started the discussion by asking: Can…
