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It’s Christmas Eve, excitement fills the air as children around the world eagerly await the arrival of Santa Claus. The wait is over and the inevitable questions begin: “Where’s Santa Claus?” “Do you think he’s already in our neighborhood?” This…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings,…
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Practicality A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Changing…
In pursuit of maximum performance campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates different ad formats, including native, display and online video ads. After launch, multi-format…
It’s time to plan our 2025 marketing campaigns, and we could all use a little inspiration. So, I asked a cadre of experienced marketers to share their favorite ads and campaigns from 2024. Now, I love a good rundown of…
In today’s digital world, consumers increasingly rely on reviews to guide their choices, making trust a key currency for local business success. A bad reputation is the number one cause of poor SEO and marketing performance, and we have the…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell…
Google released its annual report “The Year in Search”, highlighting the most popular trending searchesnews, people, entertainment and more that caught the world’s attention in 2024. Based on Google search data, the report offers insight into the themes, events and…
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s…
WordPress has held a dominant share of the content management system (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and reliable data source.…
