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Laura Quigley, vice president of APAC at IAS, shares some thoughts on how digital advertising will evolve in 2025 in this March interview: __________ Hi Laura, walk us through your IAS journey and highlights from your years in marketing/advertising? I…
As the world of digital marketing evolves, AI is at the helm, sparking both conversation and controversy. But as we move deeper into this digital world, it is essential to separate the wheat from the chaff – to draw a…
Despite the short-term shutdown of TikTok over the weekend, sales on the TikTok Shop were not missed. TikTok’s one-hour shutdown on January 18 and 19 did not have a negative impact on the platform’s revenue over the weekend. TikTok Shop…
LTKthe first and largest platform for influencer marketing, released findings from its Creator Marketing Trends Report 2025, which highlights the growing influence of creators in shaping consumer habits and the broader consumer experience. In the ever-evolving commerce landscape, creators have…
Publishing firms like Lad Bible Group should not flourish. It depends on ad dollars and platform traffic at a time when brands are looking for news and platforms barely recognize publishers. And yet Lad Bible Group, known for its youth…
Zartico Launches Transformational MarTech Solution That Delivers Data-Driven Answers and Analytics for Travel and Entertainment Marketing Challenges Zarticoan emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understand patterns of people and places, moving from…
President Donald Trump was sworn in for his second term earlier this month. A group of high-profile Big Tech CEOs appeared prominently during the inauguration ceremony, and observers interpreted this as an effort to curry favor with the current occupant…
This integration provides B2B customers with centralized overviews across marketing activities, automates custom reports and enables data-based decision making. Octopusa leading B2B platform for social media management, employee engagement and social listening, announced its latest integration with Looker Studio, formerly…
Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its revenue base. Media arm Havas has struck a deal to acquire CA Sports, a specialist sponsorship agency based…
Cloudways, part DigitalOcean Holdings, Inc., the simplest scalable cloud for growing technology companies, announces the launch of Cloudways Copilot, a suite of AI solutions designed to bring intelligent managed hosting to small and medium-sized businesses (SMBs), starting with AI problem…
