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Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its revenue base. Media arm Havas has struck a deal to acquire CA Sports, a specialist sponsorship agency based…
Cloudways, part DigitalOcean Holdings, Inc., the simplest scalable cloud for growing technology companies, announces the launch of Cloudways Copilot, a suite of AI solutions designed to bring intelligent managed hosting to small and medium-sized businesses (SMBs), starting with AI problem…
This week’s Media Briefing looks at how the TikTok ban has affected publishers’ web traffic and social referrals, as well as what companies like CNN, The Daily Mail and The Washington Post are doing with their short videos in light…
Don’t bet on the media Procter & Gamble may be cooling its jets on paid media. Over the past few years, P&G has been testing its range and frequency trying to understand where she could spend less while reaching more…
Zeta Global the AI marketing cloud, unveiled its first official brand campaign “Achieve the Impossible™”. The campaign is reshaping what’s possible for marketers, inspiring them to embrace AI, push the boundaries and achieve their greatest ambitions. By leveraging Zeta’s AI-powered…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
farosIQa leader in B2B marketing intelligence and lead generation solutions, has unveiled advanced AI enhancements to its intent and prioritization technology. These state-of-the-art AI models enable marketing and sales teams to focus on high-value opportunities, drive faster conversion, and gain…
New features enable marketing, CS and CX teams to create and scale videos across the customer journey in a first-of-its-kind unified solution. Sunday skya leading AI-powered video platform built for the needs of modern businesses, announced the launch of the…
Effectsthe ad sales division of Comcast Advertising, and Clarivoy, a leading provider of multi-touch sales attribution and advanced identity differentiation in the automotive industry, announced their intention to form a partnership to provide attribution for automotive advertisers across multiple TV…
A pioneer in curation technology unveils a next-generation solution designed to enable efficient, transparent transactions and fair distribution of value across the digital advertising ecosystem. Equivalentglobal independent adtech company, announced major upgrades to its all-in-one curation platform Equativ Buyer Connect…
