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Bluesky, the self-proclaimed “billionaire resistant” microblogging platform, is stealing the limelight with over 13 million users already on board. Touted as a fresh alternative to Elon Musk’s X, the platform is quickly gaining traction — adding about a million new…
I am not a fan of intellectuals. People who complicate, theorize, pontificate and pose. With little impact on the real world. Marketing is a simple business. Wear what you want to make yourself feel important or smart, but marketing is…
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The company directly integrates client data files into VALID™ provide a more accurate and comprehensive representation of post-view conversions across linear TV, streaming and digital channels NEW YORK — VideoAmpthe leading technology-first media measurement company transforming advertising has announced plans…
Modern technologies lead to safer work environments and have a profound impact on overall workplace safety in all industries. Certain technological advancements are becoming increasingly popular to improve workplace safety training and implementation, which is essential when looking at data.…
For 2025, Uber Advertising is sticking with what works: expanding markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. There’s no need to fix what’s not broken—especially when a horse-riding app…
In 2025, Internet Television (CTV) will once again revolutionize advertising, offering marketers a combination of massive reach and performance-driven results. Its ability to connect a wide audience with a lower funnel impact makes it a game changer in modern marketing.…
A month in my life moodapp.io It’s been almost 12 months since I wrote about my mental health journey first. Until then, I kept it all quiet, or at least from the public and certainly from my employer. The people…
In the era of digital transformation, the connection of data architecture with modern marketing is increasingly important. Data architecture, the backbone of digital infrastructure, plays a vital role in shaping marketing strategies. It provides a structured approach to data management…
TrueLink’s powerful deep linking technology directs users to specific in-app content from any platform or environment SAN FRANCISCO — A leading measurement and analytics company Edit exposed TrueLink, a solution for mobile app marketers to create branded and personalized engagement…
