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Comscore Appoints New Chief Marketing Officer
Measurement innovator taps TV, streaming and digital advertising veteran Jackelyn Keller for…
Applying scientific method to performance
There is still a lot of talk about optimization and marketing performance…
3 reports in GA4 that use analytics to eliminate customer friction
Do you feel like your marketing team is drowning in analytics reports?…
The 7 Top Content Marketing Trends for 2025
If 2024 was the year content marketing blew up, 2025 will be…
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor…
Viant Announces Strategic Partnership with Association of National Advertisers
Viant Technology Inc., a leader in artificial intelligence-based programmatic advertising, announced a…
Introduction To Vector Databases And How To Use AI For SEO
A vector database is a collection of data where each data is…
How Omnicom’s purchase of IPG changes the notion of an agency holding company
Omnicom’s proposed acquisition of IPG, announced earlier this month would make it…
An In-Depth Guide For Brands
TikTok is a highly influential social media platform that is invaluable for…
MarTech Interview with Kelly Hopping, CMO of Demandbase
Kelly Hopping, CMO at Demandbase catches up with the MarTech Series to…
