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Every year, the martech world is flooded with bold predictions about what’s next. But let’s be honest: some of these predictions will never come true. Here are 10 martech trends you won’t see in 2025 and the reasons why they’re…
Banzai adds the Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to its growing product family Act-On Software Inc., provider of enterprise marketing automation platform (MAP) announced that it has signed a definitive agreement to acquire Banzai International,…
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Google Ads updates Maximum Performance with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers gain more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates…
What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where key strategies are data-driven, brands must enable more team members to access, understand and use the data that drives…
Sve je teže proći bilo koji digitalni krajolik, a da vas ne preplavi niti tema umjetne inteligencije, niti slika, video ili sadržaj stvoren uz njezinu pomoć. Kao što se i očekivalo, umjetna inteligencija se uklopila u tkivo života i poslovanja…
Mobility Holdings Corp., a developer of innovative technology that leverages the broad appeal of mobile games to transform retail and brand offerings into powerful customer engagement tools, announced the appointment of David Simon to its board of directors. A 20+…
B2B intent data platform Bombora has announced an integration with Audigent private marketplaces (PMP). Audigent, part of Experian, is a data activation, management and identity platform. Audigent’s intelligent, contextual and cognitive PMP products contain privacy-safe first-party data and match audiences…
SOCi sets a new benchmark for responsible AI practices SOCi Inc., the leader in artificial intelligence marketing solutions for multi-branch enterprises is proud to announce that it has achieved ISO 42001 certification, an internationally recognized standard for the responsible development,…
It’s not easy to describe Savannah Bananas to someone who hasn’t seen them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many…
