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Don’t bet on the media Procter & Gamble may be cooling its jets on paid media. Over the past few years, P&G has been testing its range and frequency trying to understand where she could spend less while reaching more…
Zeta Global the AI marketing cloud, unveiled its first official brand campaign “Achieve the Impossible™”. The campaign is reshaping what’s possible for marketers, inspiring them to embrace AI, push the boundaries and achieve their greatest ambitions. By leveraging Zeta’s AI-powered…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
Want to improve your Instagram performance in 2025? This will help. Instagram boss Adam Mosseri has launched a new video series in which he plans to highlight the key factors that drive his algorithms and will ultimately increase your reach.…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords…
farosIQa leader in B2B marketing intelligence and lead generation solutions, has unveiled advanced AI enhancements to its intent and prioritization technology. These state-of-the-art AI models enable marketing and sales teams to focus on high-value opportunities, drive faster conversion, and gain…
Have you mapped out your content strategy for 2025 yet? This will help. This week X released his Marketing calendar for 2025which includes an overview of all key dates and events throughout the year. As you can see in this…
New features enable marketing, CS and CX teams to create and scale videos across the customer journey in a first-of-its-kind unified solution. Sunday skya leading AI-powered video platform built for the needs of modern businesses, announced the launch of the…
Snapchat released a new report which looks at how partnering with creators can lead to better results for brand promotion, while the combination of creative content and regular paid campaigns also leads to greater relevance and resonance for brand campaigns.…
Meta’s AR glasses are poised to take another step forward this year, with the latest reports of the company’s moves providing a little more insight into its wearables planning. According to a a new report from BloombergMeta plans to release…
