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Effectsthe ad sales division of Comcast Advertising, and Clarivoy, a leading provider of multi-touch sales attribution and advanced identity differentiation in the automotive industry, announced their intention to form a partnership to provide attribution for automotive advertisers across multiple TV…
YouTube outlined a new set of experimental features which will begin testing with YouTube Premium subscribers, and could soon be found in the main app, adding more control and access options. YouTube Premium subscribers can sign up to try its…
Google is introduced updates to the “Circle to Search” tool, making it more useful for marketers, businesses and Android users. Circle to Search lets you circle, scribble, or tap anything visible on your phone’s screen to instantly search the web…
LinkedIn has made some improvements advertising attribution modelsto ensure that its data is more representative of the actual response to the ad, as opposed to the assumptions of traditional ad methodologies. Because as marketers know, most attribution models are based…
A pioneer in curation technology unveils a next-generation solution designed to enable efficient, transparent transactions and fair distribution of value across the digital advertising ecosystem. Equivalentglobal independent adtech company, announced major upgrades to its all-in-one curation platform Equativ Buyer Connect…
Amid a wave of uncertainty among social media marketers about where they should focus their efforts in 2025, Pinterest is also throwing its hat into the ring, as part of a new effort to attract more advertising dollars to its…
PureCarsa leading customer data and marketing platform for automotive dealers, today announced the release of RylieAI, a powerful new set of tools designed to help dealers more effectively connect with customers, drive revenue growth and maintain a competitive edge in…
Data enrichment services provider Clay raised $40 million in a Series B expansion on Wednesday, valuing the company at $1.25 billion. If the data is indeed in the new oil, Clay is starting to look like John D. Rockefeller. Clay…
Nielsen wants to reclaim its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen moved a little closer to that goal by announcing Media Rating Council accreditation for its Big Data + Panel measurement solution, which includes older…
Reputationa global leader in reputation performance management, has announced a strategic expansion of its platform and introduced powerful new features designed to improve feedback data sources, increase the dimensions of data tracked and ultimately uncover hidden insights in the complex…
