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Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOpsa company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series…
This partnership strengthens advertising integrity across the entire advertising ecosystem and supports a more secure and trusted supply chain NEW YORK, NY – GeoEdge, a global leader in security and ad quality, has been selected by Yahoo DSP to strengthen…
Last month, Clip It, Roblox’s version of TikTok, launched its first official advertising products. Now, Sia has become the first musician to activate within Clip It – and it’s already sparked an unprecedented surge in user activity within the experience.…
The partnership opens up new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize the subsequent impact of influencer campaigns. Buttona leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer…
Seasoned sales leaders to grow revenue and expand partnerships ALEXANDRIA, Va. – AdImpact, a leading advertising intelligence company, announced today that it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer…
Innovid’s Harmony initiative is recognized as driving the future of advertising by keeping TV open for everyone and controlled by no one NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
Today’s marketers face a dual challenge: delivering immediate results and fostering long-term customer loyalty. Meeting these requirements requires more than just tools; it requires innovation and flexibility. In his latest report The Revenue Blueprint: Strategies for Performance Obsessed MarketersIntuit, the…
Modern marketers know that every new piece of work they put out into the world in service of their brand can be met by many different audiences. There is a target group of consumers that marketers hope their latest campaign…
Digital technology has undoubtedly been the driving force behind business transformation over the past decade. Creating new digital businesses and bringing the power of data and digital services to established organizations. Digital Business Transformation (DBT) has dramatically improved the way…
